Let’s Get Real About Gambling

Client: Black Dog Marcom (Massachusetts Department of Public Health)
Role: Creative Director and Graphic Designer
Medium: Print, Digital, and OOH Advertisements; Infographic; and Presentation Slides
Tools: Adobe Photoshop and Illustrator
Skills: Multi-Channel Design, Tourism Design, Public Sector Design, OOH Design, Social Media Marketing

Developed a narrative-driven multi-channel campaign in response to a state RFP. I conceptualized digital, print, and OOH assets centered on the authentic struggles of addiction.

Developed a narrative-driven multi-channel campaign in response to a state RFP. I conceptualized digital, print, and OOH assets centered on the authentic struggles of addiction.
Innovative Edge: Pitched and designed the use of NHL Digitally Enhanced Dasherboards (DEDs) to reach bettors with “reality check” messaging during live broadcasts.