Dreamscape

Taking Flight: Branding the Dreamscape

Client: Dreamscape Travel Co.
Medium: Logo, Branding Guide, Print Ads, Digital Ads, Billboard
Role: Designer
Tools: Adobe Illustrator, Adobe Photoshop, InDesign
Skills: Logo Design, Branding, Print & Digital Advertising, Typography, Color Theory

As a personal passion project, I designed a full branding suite for Dreamscape Travel Co., a fictional travel agency specializing in curated, dream vacations. My goal was to create a brand identity that evokes a sense of adventure, freedom, and wanderlust, combining bold graphics and vacation-themed imagery to appeal to a diverse audience. The logo, along with the branding and advertising assets, connects the concept of travel with the aspirations and excitement of exploration.

The Process

Designed the Dreamscape Travel Co. logo, incorporating an airliner orbiting the word ‘Dream’ to symbolize travel, movement, and aspirations.
Developed a comprehensive branding guide, including color palettes, typography, and logo variations for consistent brand representation.
Created print and digital ads, combining high-quality vacation imagery with bold, minimalistic type to convey a luxurious yet accessible travel experience.
Designed web display ads and an eye-catching billboard that maximized visual impact through the use of bright colors and simple, effective messaging.
Ensured all designs adhered to a cohesive visual identity, balancing bold aesthetics with a user-friendly, approachable feel.

Charting a Visual Journey: Bringing Travel Dreams to Life

In this project, I aimed to transport potential clients visually through the branding and advertising, encouraging them to embark on their own adventures with Dreamscape Travel Co. From the dynamic logo design to the vibrant ads, every element was crafted to capture the imagination of aspiring travelers. By blending minimalism with striking visuals, the final design successfully communicated the company’s mission: making dream vacations a reality for all who seek to explore the world.