Eye-Catching Brochure Design for Tourism Companies

Client: Piddle Paddle Tours (Class project)
Role: Graphic Designer
Medium: Print Design, Publication Design
Tools: Adobe Photoshop, Illustrator, InDesign
Skills: Layout and Composition, Color Theory, Typography, Photo Editing

Piddle Paddle Tours is a California based tourism company that specializes in whale watching tours, fishing trips, sunset cruises, and more. With California’s Central Coast having many boat tour companies, Piddle Paddle needed a print brochure that could stand stand out among the sea of brochures in racks that sit in hotel lobbies and visitor centers.

The Process

Edited provided images to enhance authenticity and vibrancy drawn from being a native of Monterey, California
Sketched concepts with wave-like shapes to reflect the oceanic theme.
Emphasized design principles like hierarchy and scale for effective visual guidance.
Used Adobe InDesign to bring the brochure together.
Sampled colors from the images to create a cohesive color palette.
Applied colors to headers, sub headers, body text, wave elements, and stroke around circular images for a unified visual experience.

Bringing the Ocean to Life With A Vibrant Brochure

The final 6-panel brochure for Piddle Paddle Tours combines bright, captivating imagery with bold, readable text to create an inviting and visually appealing design. The layout balances informative content with striking visuals, guiding the viewer’s eye seamlessly through the different tour offerings. Wave-inspired shapes and a cohesive color palette echo the ocean theme, enhancing the brochure’s connection to Monterey’s coastal adventures. Each design element was carefully chosen to ensure a memorable and engaging user experience, making this brochure not just a promotional tool, but a reflection of the excitement and beauty of the tours themselves.