Scoop Shoppe Artisan Creamery Social Media Ad

Client: Scoop Shoppe Artisan Creamery (Class Project)
Medium: Digital
Platforms: Facebook, Instagram
Role: Graphic Designer
Tools: Adobe Photoshop
Skills: Social Media Design, Typography, Color Theory

Scoop Shoppe Artisan Creamery, a local ice cream shop known for its handcrafted, natural, and preservative-free ice creams, needed a social media ad campaign to attract more health-conscious customers. The campaign, aimed for Facebook and Instagram, had to convey the brand’s commitment to healthy ingredients while also showcasing the fun and excitement that comes with enjoying ice cream.

Discover a world of possibilities

  • Used Scoop Shoppe’s branding style guide as the foundation for the design.Selected an image that aligned with their values and the joyful essence of ice cream.
  • Featured a playful image of a young girl holding two scoops of ice cream in front of her eyes, evoking fun and excitement.
  • The girl’s smile subtly hinted at the brand’s promise of healthier ingredients free from artificial flavors and preservatives.
  • Removed the original background and replaced it with a light blue background to create a cheerful contrast.
  • The light blue background evoked nostalgia, reminiscent of bubble gum ice cream.
  • The new color palette highlighted the fun, youthful energy of the ad while creating a visual contrast with the yellow and pink tones.
  • Established a balanced visual hierarchy that drew attention to the image, company message, and call-to-action (CTA).

A Playful Success: The Final Social Media Ad

The final design was a hit with Scoop Shoppe Artisan Creamery. The ad successfully blended fun, vibrant colors, and strategic spacing, making it not only visually appealing but also informative and impactful. The use of hierarchy ensured the message and CTA stood out, while the overall aesthetic was youthful, playful, and in line with the brand’s healthy yet joyful vibe.

Image of girl with healthy ice cream by wayhomestudio on Freepik.

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