Spotlight Center Stage

Get In The Spotlight

Client: Spotlight Center Stage (Class Project)
Role: Graphic Designer
Medium: Digital Advertisements
Tools: Adobe Photoshop, Illustrator, InDesign
Skills: Graphic Design, Campaign Strategy, Creative Direction, Social Media Marketing

Spotlight Center Stage, a community-based theatre, is celebrating its 10th Anniversary. To mark this milestone, they launched an integrated digital advertising campaign, with the goal of increasing ticket sales, boosting donations, and continuing to increase community involvement.

The Process

Analyzed the design brief, community feedback, and brand style guide to inform the campaign’s direction.
Created a mood board to set the visual direction, focusing on imagery and color scheme.
Incorporated 2024 design trends to ensure the ads were current and appealing.
Crafted a cohesive visual narrative that aligned with both the brand and community feedback.
Ensured the ads were not only visually appealing but also informative and engaging.

Bringing Vision to Life

For the final Spotlight Center Stage campaign ads, I focused on creating a cohesive visual identity across all deliverables, including a social media ad, display ad, email blast, and website landing page. Drawing from the mood board and design trends, I used a bold color palette, dynamic typography, minimalism, transparency, and hierarchy to capture attention while maintaining consistency with the theatre’s brand style. Each element was thoughtfully crafted to convey the excitement of the 10th-anniversary celebration, with imagery that highlighted community involvement and key events.

“Hi Beau, very nicely done! I appreciate your attention to details (e.g., outlining your headlines and the depth you added to the CTA button). When I can, I try to give a few suggestions to tweak a design or make it even better, but I honestly can’t think of anything to suggest here”

Terry K.